ke7 Privacy Policy

1. About This Policy

This Privacy Policy ("Policy") applies to all personal data collected by ke7 ("we", "us", "our") through the ke7 platform at ke7.asia and any associated sub-domains, mobile interfaces, and communications. "Personal data" means any information that identifies or could reasonably identify a living individual, including name, contact details, financial information, and device identifiers.

By registering a ke7 account, using the ke7 platform, or interacting with ke7's communications, you acknowledge that you have read and understood this Policy. This Policy should be read alongside ke7's Terms & Conditions and Responsible Gaming policy, which together form the complete framework governing your relationship with ke7.

ke7 acts as the data controller for personal data collected through the ke7 platform. Where ke7 engages third-party processors — such as payment providers and identity verification services — ke7 ensures contractual obligations are in place to govern how those parties handle your data.

2. Data We Collect

ke7 collects personal data across several categories, depending on how you interact with the platform. The categories below describe what ke7 may collect and the typical context in which it is collected:

ke7 does not collect sensitive personal data beyond what is required for identity verification (CNIC) and age verification purposes. ke7 does not collect biometric data beyond liveness verification where expressly required by KYC processes.

3. How We Use Your Data

ke7 uses the personal data it collects for the following purposes:

• Account management: To create, maintain, and secure your ke7 account, process your ke7 login, and manage your PKR wallet and transaction history.
• Identity and age verification: To verify that you meet the ke7 minimum age requirement of 18 years and to comply with Know Your Customer (KYC) obligations, including CNIC verification for withdrawal processing.
• Payment processing: To facilitate deposits and withdrawals in PKR via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, and other supported methods. ke7 does not store full payment credentials; payment data is processed via PCI-compliant third-party providers.
• Service delivery: To provide access to ke7's sports betting, casino, slots, and fishing game products, including live streaming of dealer tables and real-time odds updates.
• Responsible gaming compliance: To monitor gaming activity for signs of problem gambling, enforce deposit limits and self-exclusion restrictions, and deliver responsible gaming interventions where appropriate.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, money laundering, multi-accounting, and other prohibited conduct as set out in ke7's Terms & Conditions.
• Communications: To send account-related notifications (transaction confirmations, security alerts, account status updates) and, where you have opted in, promotional communications about ke7 offers and products.
• Legal compliance: To comply with applicable legal and regulatory obligations, including responding to lawful requests from authorities and maintaining transaction records as required by law.
• Platform improvement: To analyse aggregated, anonymised usage data to improve ke7's platform performance, user experience, and product offering.

4. Legal Basis for Processing

ke7 processes personal data on the following legal bases:

• Contract performance: Processing necessary to provide the ke7 platform services you have registered for, including account management, deposits, withdrawals, and game access.
• Legal obligation: Processing required to comply with applicable legal obligations, including KYC/AML requirements, age verification obligations, and responses to lawful regulatory requests.
• Legitimate interests: Processing necessary for ke7's legitimate business interests, including fraud prevention, security monitoring, responsible gaming compliance, and platform improvement, where such interests are not overridden by your privacy rights.
• Consent: Where processing is based on your consent — for example, opt-in marketing communications — you may withdraw consent at any time by updating your ke7 account communication preferences or contacting ke7 support.

5. Data Sharing & Disclosure

ke7 does not sell your personal data to third parties for their own marketing purposes. ke7 may share your personal data with the following categories of recipients in the circumstances described:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and USDT infrastructure providers, solely for the purpose of processing your PKR deposits and withdrawals.
• Identity verification providers: Third-party KYC service providers engaged to verify CNIC authenticity and perform age verification checks. These providers operate under contractual data processing obligations with ke7.
• Game content providers: Certified game studios and live dealer platform providers whose games are integrated into ke7. These providers may receive session identifiers and stake/outcome data necessary for game operation.
• Regulatory and law enforcement authorities: Where ke7 is required by law, court order, or regulatory direction to disclose personal data, including disclosures required for anti-money-laundering compliance.
• Fraud prevention services: Industry fraud prevention databases and services, where ke7 has a legitimate interest in preventing financial crime and protecting platform integrity.
• Corporate transactions: In the event of a merger, acquisition, or sale of ke7's business or assets, personal data may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.

All third-party recipients of ke7 personal data are required by contract to implement appropriate technical and organisational security measures and to use data only for the purposes for which it was shared.

6. Cookies & Tracking Technologies

ke7 uses cookies and similar tracking technologies on the ke7 platform. Cookies are small data files stored on your device that help ke7 maintain your session, remember your preferences, and analyse how the platform is used.

• Essential cookies: Required for the ke7 platform to function, including maintaining your ke7 login session, your PKR wallet state, and security session tokens. These cannot be disabled without preventing platform access.
• Functional cookies: Store your preferences such as language selection and display settings to improve your experience across ke7 sessions.
• Analytics cookies: Collect anonymised data on how players navigate ke7 — pages visited, time on page, error events — used solely to improve platform performance. ke7 uses aggregated analytics only; individual browsing profiles are not created for commercial profiling purposes.

You may manage cookie preferences through your browser settings. Disabling essential cookies will prevent ke7 login and access to real-money gaming products. ke7 does not use third-party advertising networks or behavioural advertising cookies.

7. Data Retention

ke7 retains personal data for as long as necessary to fulfil the purposes set out in this Policy, including compliance with legal retention obligations. The following retention principles apply:

• Account data and transaction records are retained for a minimum of five (5) years following account closure, in compliance with applicable anti-money-laundering record-keeping requirements.
• KYC documents (CNIC images and verification records) are retained for the period required by applicable law, typically five years from the date of verification or account closure, whichever is later.
• Gaming activity logs are retained for a minimum of three (3) years to support responsible gaming monitoring, dispute resolution, and regulatory compliance.
• Customer support communications are retained for two (2) years following resolution of the relevant query.
• Data collected solely on the basis of consent (e.g., marketing email opt-ins) is deleted within a reasonable period following withdrawal of consent, subject to any overlapping legal retention obligations.

Following the expiry of applicable retention periods, personal data is securely deleted or anonymised such that it can no longer be attributed to an identifiable individual.

8. Security Measures

ke7 implements technical and organisational measures to protect personal data against unauthorised access, loss, alteration, or disclosure. These measures include:

• HTTPS/TLS encryption on all platform pages, including the ke7 login page and cashier, ensuring data is encrypted in transit between your device and ke7 servers.
• Encrypted storage of passwords — ke7 stores passwords in hashed, salted form. Plain-text passwords are never retained. ke7 staff cannot retrieve your password, only initiate a reset.
• Access controls limiting internal access to personal data to personnel with a legitimate operational need, subject to role-based access permissions and audit logging.
• Fraud and anomaly detection systems that flag unusual login patterns, transaction anomalies, and potential account compromise events for investigation.
• Regular security assessments of the ke7 platform infrastructure.

Despite ke7's security measures, no online platform can guarantee absolute security. Players are encouraged to use unique, strong passwords for their ke7 account and to contact ke7 support immediately if they suspect unauthorised access.

9. Your Privacy Rights

Subject to applicable law, you may have the following rights in relation to your personal data held by ke7:

• Right of access: You may request a copy of the personal data ke7 holds about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal data. For basic account details, you may update information directly in your ke7 account settings following ke7 login.
• Right to erasure: In certain circumstances, you may request deletion of your personal data. Note that ke7 may be required by law to retain certain data (e.g., transaction records) notwithstanding an erasure request.
• Right to restrict processing: You may request that ke7 restrict processing of your data in certain circumstances, such as where you contest the accuracy of the data.
• Right to data portability: Where processing is based on your consent or contract performance, you may request that ke7 provide your data in a structured, machine-readable format.
• Right to withdraw consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.
• Right to object: You may object to processing based on ke7's legitimate interests, including direct marketing communications.

To exercise any of these rights, contact ke7 via the contact details provided in this Policy. ke7 will respond to valid requests within a reasonable timeframe. Identity verification may be required before ke7 can action a data rights request.

10. Children's Privacy

ke7 is strictly an 18+ platform. ke7 does not knowingly collect or process personal data from individuals under the age of 18. If ke7 becomes aware that personal data has been submitted by a person under 18 years of age, that data will be deleted, the associated account will be closed immediately, and any balance will be forfeited.

If you are a parent or guardian and believe a minor has registered on ke7, please contact ke7 immediately using the contact details below. ke7 takes underage gambling seriously and will act promptly on any such reports.

11. International Data Transfers

ke7 operates internationally and may process or store personal data on servers or through service providers located outside Pakistan. Where personal data is transferred to jurisdictions that may not provide equivalent data protection standards, ke7 implements appropriate contractual safeguards — such as standard contractual clauses — to ensure your data receives a comparable level of protection regardless of where it is processed.

By using ke7, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside your country of residence. ke7 takes reasonable steps to ensure that such transfers are made securely and in compliance with applicable data protection principles.

12. Changes to This Policy

ke7 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform functionality. Where material changes are made, ke7 will notify registered players via the platform or by email to the registered address. The date at the top of this Policy indicates when it was last revised. Continued use of ke7 after the effective date of any revision constitutes your acceptance of the updated Policy. The current version of this Policy is always accessible at ke7.asia/privacy-policy.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how ke7 handles your personal data, you may contact ke7's data team at:

ke7 aims to respond to all privacy-related enquiries within 15 business days. Complex requests, or requests requiring identity verification, may take longer. ke7 will keep you informed of progress in all cases.